Research clearly shows that ads that, look like editorial articles get 500% more readership than ads that obviously look like ads. People don’t buy magazines or newspapers to read the ads do they?? Of course not. You, I and everybody else, buy the papers, the magazines or watch the TV for the stories.
By making your ads informative and looking like the stories in the publication you’ll get more sales. When writing your ad, pretend you are the editor of the magazine writing about your company or product. Tell your reader the magic story, the reason to buy and ask them to buy! (See more about advertorial styles of advertising here)
Here’s a good example of a “Magic Story”: