Posts Tagged ‘Long Sales Copy’

The More You Tell – The More You Sell (Long vs. Short Sales Copy)

The more information you give in your ads, the more you’ll sell. As a general rule, 2 minute TV commercials will out-sell a 30 second commercial. And a 30 minute informercial out-sells both again. Remember your ads are targeted at the ‘players’. These are the people who want what you are selling and have the money to pay for it. They will read your ads (or watch them) if what you say is interesting and relevant to them.

Some of the most famous long  copy ads include …

6,450 words for Merril Lynch Stockbrokers. One insertion in the newspapers brought 10,000 responses from interested investors…

Read More Here…

Read More...