Use Testimonials In Your Ads To Improve Credibility
August 24th, 2010 Tags: 
Posted in Client testimonials increase credibility – and sales.
Like a referral, a testimonial is a third party endorsement and therefore is much more believable. If you say something about your product or service it may sound like boasting. If someone else says it, it’s believable.
Hardly anyone (except mail order companies) uses testimonials. Use them in all your ads, letters and brochures. They work.
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