AIDA
August 12th, 2010 
Posted in AIDA
If you’ve studied advertising at all, chances are that you’ve come across the
ever-popular procedure for writing ads: the AIDA procedure. Each letter in the
procedure stands for a key word:
A = Attention: Get your prospect’s attention.
I = Interest: Arouse your prospect’s interest.
D = Desire: Intensify your prospect’s desire.
A = Action: Get your prospect to take action.
In general this formula is useful and good. It’s been used successfully for
several decades and anything that’s lasted that long must work well. But, like
I’ve mentioned before, today’s buyers (whether business or consumer), are more
sophisticated, more suspicious, more skeptical and basically just plain not as
anxious to buy from just anyone, anymore. We’ve all been “taken” one too many
times.
That being the case, we’ve got to let go of the old formulas for creating ads,
and come up with new, powerful, proven formulas for advertising success.
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