Have Powerful Headlines

Have Powerful Headlines On All Your Ads,

Letters and Promotions

A headline is an ad for your ad. 80% of your promotion’s success or failure lies in what you say in your headline. A good headline can also be used as the opening line for your sales and telephone people.

In order for it to be effective, a headline must promise a benefit (the biggest one you can find about your product). What is the reader going to get if they read further?

All too often people talk about ‘features’ in their sales and marketing efforts. For example, a car advertisement may say”

“Fully adjustable leather seats and welded allow body.

What it should say is:

“Arrive safely and rested thanks to the welded allow body and fully adjustable leather seats”

Once you learn to speak about the difference you or your product is going to make in your customer’s lives, you’ll be on your way to marketing heaven.

But be warned. It’s like learning a new language and you’ve got to practice … and practice … and practice. It took me years to really understand how to do it. Was it worth the effort? You bet!

Good words to use in your headlines are:

  •  You
  • Your
  •  New
  •  Good News
  •  Attention
  • Money
  • Sex
  • How to
  • 7 Reasons Why
  • 16 Ways To

… and what is the best word of all? … FREE – FREE – FREE!

Everyone loves to get something for nothing. Whatever you do, your headline must be easy to understand and offer a benefit. Here are some headline starters you could use:

 How to . . . .

  • Free Report (gift, consultation, trial lesson, product give away, ice cream)
  • 7 Ways to . . . (have a better looking lawn)
  • Wanted:
  • Announcing:

Learn how to write headlines, and the best way for you to get good at it is to get hold of some good headlines and practice re-writing them to suit your particular product or service. You should write out at least 50 headlines following this formula, and here’s a few to get you started . . .

  • At Marina Mirage’s new Mexican restaurant your first meal is FREE
  • Your TV fixed in 4 days or it’s FREE
  • Local businessman swears under oath he did not steal any of the car radios he is selling so cheap
  • How to become debt-free and stay that way – forever!
  • Do you make these mistakes in job interviews?
  • Smart Car Owners: Save up to 87% off retail prices on your spare parts
  • Attention Home Owners—Don’t buy any curtains until you read this
  • Wanted: Your old shredder—Get a minimum $300 trade in on our new models
  • Good News for Franchise Owners: Here’s how to get hundreds of qualified leads at half the cost
  • Why some foods explode in your stomach
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