Test Every Ad And Measure The Response (ROI)
Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
Don’t be seduced by the media reps or the list brokers with promises of huge readerships and hot buyers lists.
Test everything on a small scale before you commit large amounts of money to it. What the large (and successful) companies always do is test a campaign in one region, city, suburb or newspaper first. If it works they expand it. If not, they change it until it does work.
This way even failures can make you rich. Because when the 8th test you run is a winner, you just keep on repeating it. And it more than makes up for the the first seven tests that did not work. Is that too much trouble? Not if you want to make money.