Introduce Yourself To Your Customers Even Before You Open Your Business
November 1st, 2008 
Posted in Introduce
Yourself To Your Customers Even
Before You Open Your Business
Politicians do it—going door-to-door, shaking hands. Does it work? Well a
Chinese restaurant owner dressed up in a suit and went to all the real estate agencies
within 3km of his restaurant with a sample of his food and a menu. He dressed in a
suit and personally introduced himself as the owner of a new restaurant. He said
“I’d love to have you come in and here’s a sample of our food.” He also gave them
a menu to go with it. Within 30 days he had a booming lunch and dinner trade.
Another example is a chiropractor who wanted to set up in an area already overserviced with other (well established) chiropractic services. He went around for 3½ months, 10 hours a day introducing himself to people. He knocked on over 12,000 doors and spoke to over 6,350 people inviting them to an open house at his clinic.
In his first month he earned over $71,800 and saw 233 patients.
Who else could do this? Plant nurseries, car repairs, dentists, accountants,
lawyers, convenience stores, in fact anyone who gets business from their local area.
Once you’ve gone around you could always follow up with a letter saying . . .
“Dear Friend,
As you may recall I came to your house a little while
ago to introduce myself to you. Well my (your type of
industry) business is now open and I’d like to offer you a
(free offer) to see you come in and try my service.
Please bring this letter with you to get this offer.
Regards,
John”
Beats spending thousands of dollars on ads, or just sitting there for 2 years,
paying dead rent, hoping people will come in, doesn’t it?
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