The Call To Act — Now!
September 8th, 2008 
Posted in Close Sales, Creating Sales Opportunities, Increasing Sale Value, Making Sale, Offline MarketingThe Call To
Act — Now!
Have a look at your collection of sales letters again. What do they all have
at the very end. That’s right. A “PS” and, according to some direct mail
experts, a good PS can increase your results by up to 60%.
The reason is that some people go from the front page to the last to see who
sent the letter and what it all costs and they always read the PS. Don’t ask me
why, but we all like to read the PS, don’t we? Catch yourself next time you get
a good letter!
So, it’s critical that you include a PS (or two), and your PS should:
- resell the reader on the biggest benefits you have to offer
- motivate them into action
- emphasise the price or terms you offer
- restate your guarantee
- restate bonuses or premiums you are offering
- and/or introduce an extra bonus or benefit
For Example . . .
“PS: The results you are about to learn and experience are so
profound and powerful, I strongly advise that only experienced
lifters and weight trainers send for this breakthrough information.
Beginners may actually not be ready to gain such startling increases
in strength and endurance. It could put your body into overdrive and
over-charge it. With the ‘Power Burst Training Course’ the results
are that startling.”
Or …
“PS: To get the three FREE Bonuses and the special
introductory price you must call today. There is no risk to you with
the 100% money back guarantee. Call today on (07) 5525 3455”
Or …
“PS: The “How to treat your sick children without drugs or
surgery” course will make a huge difference to your children’s
health (and even yours). You risk nothing! You can have the whole course, including 2 videos, the workbook and the bonus book of Home
Remedies, not for the original $149 but for only $67. You have a 12
month money back guarantee. But you must order within 10 days.
Call (07) 5525 3455 today. Your children will be glad you did!”
The next step is up to you! Are you going to wish and hope your customers
keep buying from you? Or, are you going to write yourself a sales letter and
make it happen?
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