Add Extra Bonuses And Keep The Profits

February 26th, 2008 Posted in Approaching, Business Monitoring and Reporting, Close Sales, Creating Sales Opportunities, Increasing Sale Value, Making Sale, Offline Marketing

Add Extra
Bonuses And Keep The Profits

A well kept secret amongst those who use them. Quite often you’ll get the
order because of the bonuses that come with what you are offering.

By far, the best bonuses are information products such as books, videos and
audio-cassettes. If you’re selling computer software, a great bonus would be a set
of videos to teach you how to use the darn things. If you owned a hardware store, a
great bonus could be a book on “How To Renovate, Paint Or Landscape Your
Home”. And so it goes.

The reason information products make great bonuses is because they cost little
to produce, and have a high perceived value, so anything of value that may be of
interest to the purchaser can be used as a bonus (or premium). You see examples in
supermarket shelves every day:

Buy a 500g of Nescafe and get a full 100g sample of coffee whitener.

Or the kid’s classic “Free Dinosaurs” with every packet of teeth rotting junk
food.

Does it work? You bet. Just ask the dentists. No matter what you sell, you
can offer a bonus. If you sell suits, you could offer a shirt. If you sell fridges, you
could provide an extended warranty. If you sell plants, you could offer a free
packet of seeds, etc.

Be generous—the better the perceived value of the bonus, the more you will
sell.

Buffer