Monitor And Measure All Marketing
December 24th, 2006 Tags: Measure and Monitor, Message Recall, Message Repeatition
Posted in Business Monitoring and ReportingNever ever run any advertisement without monitoring the response. In other words, if it doesn’t sell your products get rid of it. FAST!! 99% of ad agencies, newspaper and radio reps hate the idea of monitoring. Their advice is “Repetition is the key to success!!” The only trouble is, they are referring to …
Their success – Not yours
Since they get paid by the quantity of advertising you place, it’s not always in their best interest to teach you how to halve the amount of advertising you do and double the effectiveness. And that’s exactly what is possible. Once you find an ad, sales pitch or marketing strategy that works – – keep doing it. Remember, the market place is constantly changing. You may get tired of seeing the same old ads but your new and existing customers will not. Remember at least 100,000 new people are born each year and 100,000 (or so) die. If it’s working don’t change it!! If your ad sold baby clothes to new mothers this year, it’ll probably work just as well with new mothers next year!!
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