Where Possible, Sell Only To “Players”

Where Possible,
Sell Only To “Players”

‘Players’ are people who want what you sell and can afford to pay for it. It is
far easier to make money by selling half as much but at double the price!

I always advise my clients to increase their prices and improve their marketing
and customer service, rather than lower their prices and have no profit margin left
for good marketing and customer service.

This results in less work and more profit for the business as the “players”
don’t really ask “How much?”, but rather “Will it work and can I trust you?” or

“Do I like dealing with this person and their business?”

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