70% Of Your Advertising Dollar Should Be Spent On Re-selling To Your Existing Customers
If You Have An
Established Business, 70% Of Your
Advertising Dollar Should Be Spent
On Re-selling Your Existing
And yet I see most businesses spend thousands of
dollars in the media trying to get new customers – only to forget all about those
people who have already bought.
If you were to send out some thank you letters, call your customers and ask
them to buy again, you’d see an almost magic increase to your bottom line.This always works better then chasing new customers.
Even if you are going to run a full page ad in the newspaper, reproduce the
ad and send it to your existing clients and attach a note saying . . .
“I thought you may want to see this, come in the day before to get your best
pick of the bargains. Regards . . . .”