Golden Rule #15
Don’t Do That, Do This?
Why?
Golden Rule #15
Don’t listen to opinions and advice from well meaning friends, family and business associates. Time after time I’ve seen a perfectly good ad being discarded because someone close to my clients said “Oh, I would never read that’ or “This would never make me buy’. Here’s a golden piece of advice. Don’t listen to anyone who hasn’t proved to you they can sell better than you or I can. Test the ad instead – you’ll make a lot more money that way. Well meaning advice is a dime-a-dozen. Don’t let it cost you thousands!!
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