Pay People To Try Your Product
November 20th, 2004 
Posted in Approaching, General, Making Sale, Offline Marketing, Sales Tools, TestimonialsPay People To Try
Your Product
A manufacturer of a new line of forklifts had a hard time getting people to even
try them out. So he offered them $50 – $100 just to spend 10 minutes test driving
them and giving him feedback on performance.
The result. Business was up by 38% in less than 2 months!
A manufacturer/wholesaler offers $300 as free credit to anyone opening a new
account this month. Do you think that would work? You bet it would! It’s a lot
better than throwing your money into advertising that may or may not work.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Leave a Reply