Get On The Telephone And Sell!
July 1st, 2004 
Posted in Approaching, Creating Sales Opportunities, General, Offline Marketing, Sales ToolsGet On The
Telephone And Sell
Is your business a bit slow? Do you have spare time on your hands? It’s
amazing how many shops I go to where the sales person just sits there twiddling
their thumbs.
A really great Thai restaurant I loved going to went bust. But never once
did they get my name, ask me to come in more often, spend more money or go
out and offer coupons, free meals and other incentives to get more business.
If they rang all the business owners around them, introduced themselves,
they would have to get some business!
Try the ‘telephone-letter-telephone’ method — First telephone and ask for
the person’s permission to send them some information on “How to . . .” – then
mail the letter . . . and follow up with a call to prompt them into action.
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