Trade Shows Are A Gold Mine Of Buyers
May 25th, 2004 
Posted in Trade Shows Are
A Gold Mine Of Buyers
This is a ‘hidden’ gem in selling. Trade shows can actually be one of the
most effective selling channels you can use, and this can be done in 2 ways.
Firstly, as an exhibitor where the attendees and prospective buyers visit
you, or secondly as an attendee where you look for new contacts, agents and
wholesalers amongst the exhibitors.
The reason why trade shows are so effective is simple . . . nowhere else can
you see so many owners and heads of companies under the one roof, easily
accessible to you and all the other participants, and you meet people face to
face, where otherwise you’d struggle for months to make contact within the
normal course of business.
I met the owners of several multi-million dollar businesses at the
‘Infomercial Conference’. I’d otherwise have had a hard time in contacting and
meeting them. There is a list of all the trade shows to be held in Australia each
year available from Australian Conference Diary on 042 262 662.
It is very important to follow up after a trade show and to keep following
up. If you don’t follow up, you will waste your time attending trade shows, as
research shows that it’s after the show when the bulk of the business is done.
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