Golden Rule #3

 

Put Up Your Prices – Double it!

Golden Rule #3

Where possible sell only to “players”. (People who want what you sell and have the money to afford it) It is far easier to make money by selling half as much but at double the price!! I always advise most of my clients to increase their prices and improve their marketing and customer service. Rather than lower their prices and have no profit margin left for good marketing and customer service. Usually this results in less work and more profit for the business. The “players” don’t really ask “how much” as they do “will it work and can I trust you” or “do I like dealing with this person and the business”.

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