Appoint Sales Representatives, Agents And/Or Wholesalers To Sell Your Products
April 12th, 2004 
Posted in Appoint Sales
Representatives, Agents And/Or
Wholesalers To Sell Your Products
Many of these people are looking for proven products, especially if you supply the ads and letters they can use to market them.
Why is it imperative to supply tested ads and letters to help sell your
products? The reason I keep repeating this over and over is because it is vital in
ensuring your success when approaching these people. There is a world of
difference between approaching someone to sell your products and saying . . .
“I have a product and I’d like you to sell it”
This is the way most manufacturers approach retailers. In the case of a large supermarket chain,
if you do it this way, they usally ask for $70,000 up front, just to put your product on their shelves… with no guarantee that they’ll stay there.
A much better way to approach agents, distributors and/or wholesalers, after you’ve started selling your products yourself, and getting them to call you because of the interest you are creating with your ads, press releases, sales and so on, is to say to them….
“I have a proven product with ready to run ads and sales letters to help you sell it, and I am looking for agents/wholesalers/retailers who have the skill and resources to handle this.”
Now, instead of them treating you like dirt, you are the one choosing them! This is a whole new ballgame and is also one of the reasons for the success of my business. Many manufacturers now don’t approach agents or re-selliers unless they have TV and print ads that have been tested to work.
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