Get Mail Order And Catalogue Houses To Sell Your Products At No Cost To You

February 23rd, 2004 Tags: Mail Order, Prospecting
Posted in Approaching, Creating Sales Opportunities

Get Mail Order And Catalogue Houses To Sell Your Products … At No Cost To You

These companies are always looking for good new products to include in
their catalogues and magazine ads. If one (or more) of these mail order
businesses pick up on your product and feature it in their catalogue or ads, it can
be a hefty source of orders for you.

Keep in mind that mail order companies need a good margin to cover their
marketing costs—usually 100% is a minimum. And make sure you let these
companies know that you supply the ads, letters and brochures to help them sell
it. This will affect their decision on whether or not they want to run with your
products.

A sample letter on how you could approach these companies follows:

A Hot New Widget (Complete With Ads To Sell It) Is Now Ready To Increase Your Company’s Profit!

Dear Mail Order Person,

If you want a proven product with tested ads and sales letters to sell it . . . please
read the attached article. (your press release, ad, etc)
We can supply you with ____ quantities at a moment’s notice, and give you our
expertise in helping you promote it, with ‘ready to run’ ads and brochures.
“Exclusives on certain forms of advertising mediums or areas.
“Excellent profit margins.
Please call ……..
P.S. You can get a review sample at a wholesale price. Please include payment
with your order or call 09-4770490 and use your credit card.

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