How to Cash In On The Biggest Technology Revolution of All Times
October 17th, 2003 
Posted in Advertising, Basics of Online Marketing, Email Marketing, Online Marketing, Video MarketingHow to Cash In On The Biggest
Technology Revolution of All Times
“Marketing on the Internet may be the easiest way to make $25,000 a month with low budget, high profit projects you can start today and run from anywhere in the world!!”
Patrick Mc Allister – New Marketing Realities Seminar, Cairns
It was an extraordinary experience.
One hundred people gathered for three days at the Radisson Hotel in sunny Cairns to hear Bill Myers, Pat McAllister, Justin Roff-Marsh and other savvy marketers reveal …
How to cash in on one of the biggest and most profitable markets of all time.
Of course, what I’m talking about is the Internet and electronic marketing.
It seems as if you can’t pick up a newspaper or a financial magazine these days without reading about the exploding market for, and profits being made on, the Internet. It’s Internet this and Internet that. Everywhere you look, someone is talking about Internet. Even while we were at the seminar there was a ten-page lift-out in one of the national papers about the marvel of doing business all over the world with the Internet at virtually no cost.
It’s a fact. No matter where you live or who you are you can profit from the greatest technological market ever. After hosting this seminar, I now believe this market is so big and so profitable, it makes the old Gold Rush days look like a high school picnic. The best part about it is that you don’t need a business, an office or a shop. You don’t even have to have your own product to sell. In fact all you have to do …
… is open up a shop on the Internet.
In case you are not sure, here’s the best way to describe the Internet and how it works. The internet is simply the interconnection of thousands of computers creating a network. All you need is a phone and a modem, and by linking up to the Internet you can now instantly communicate with any other person who owns a computer in the world.
You can send messages, documents, brochures and you can even talk with all the other people on the Internet. All for the cost of a local phone call.
This makes the Internet …
The Ultimate Marketing Tool of all Times.
Bill Myers is now fully committed to Internet marketing and generated US$65,000 in less than 14 days with a tiny ad. All it basically said was …
… CD ROM Reprint Rights available.
Phone for Free details
He had 10 orders for his US$6,500 package in just over 10 days. Then he got bored with it and moved on to another project that earned him US$155,000 (that’s over
$200, 000 in our money) in just three and a half weeks – all done automatically. His office never physically took an order.
I hate to admit it, but Bill and Patrick were the stars of this seminar. I couldn’t believe it. Even though I was there telling my story about how we now generate over $104,000 a month in our home based direct mail business, they got all the glory (and money). Maybe it was because most of my own success came about by applying some of Bill’s ideas. Or maybe it was because what they discovered was how to make huge profits selling your products all over the world, all for the cost of a local phone call.
In fact, one of the seminar attendees stood up after the first day and said that he was going to make at least 10 million dollars extra in the next twelve months as a result of what he had learned. In case you think he is a dreamer, let me assure you he isn’t. He already has a business making over $350,000 a week. He didn’t even stay for the next two days of the seminar. He simply ordered the videos of the seminar and went sightseeing for the rest of the week.
Now he was an experienced businessman, but what about the two Aussie kids Bill told us about? This was an amazing story. Here you have two college students who developed a simple computer program that allows you to create your own ads on the World Wide Web (the fastest growing section of the Internet). To get a Free copy of their program, you simply follow on screen instructions and it is downloaded straight into your computer. Once you have the free copy of their program and see how well it works, you can pay $39 for the advanced version and instruction manuals. So far they have sold over 1,740 programs in seven weeks.
But the best thing is that …
They did this all automatically without talking to a single customer. All orders are placed directly into the computer and so is the credit card payment. Everything is done electronically. This means they have …
Zero cost.
Imagine having a business with no advertising costs, no shipping costs, no product costs.
(Once the product is developed, it costs nothing to deliver). Best of all, on the Worldwide Web they can sell their product all over the world 24 hours a day, seven days a week. It’s nothing short of amazing and the best thing is that you can sell virtually anything on the Internet.
And …
You are selling to the ultimate market.
That’s right. The first rule for selling anything is to find people who have the money to buy it. Studies have shown that the typical Internet user has lots of it. They must have. After all they do have a computer, don’t they! They do own a phone and they are hooked up to the Internet, which means they probably have a credit card as well. In fact here is the demographics of the typical Internet user.
They are 35 to 55 years old. 90% are male.
They earn $78,000 per year, and 87% have four or more years of college.
At present, there are over 500,000 people hooked up to the Internet in Australia and over 35 million people worldwide. The number of people on the Internet doubles every twelve months, and this is expected to continue for at least another two or three years.
This makes it the wealthiest and largest market ever. And it is also the easiest to contact. You can reach every person who is on the Internet (including the highly lucrative USA market), for the cost of a single local phone call. Because this new market is inherently global, it’s hard to resist for the small business owner. It can transform every single small business into an international business. Because of the way the Internet works, no one knows if you are a major company or working from your basement. And best of all,
It allows the small operator to compete
with the big boys on an equal playing field.
Whether you own a large business or are a one-man band, on the Internet no one has the edge. That’s because no matter what your company size, where you are located or what product you sell, you can only display it one computer screen at a time. The cost of reaching the other 35 million people on the Internet is the same for both of you. This means that,
No matter how BIG or small your business, the amount of sales you
or anyone else gets is determined purely by how good you are at selecting
and marketing your products and services on the Internet.
Right now no one has the advantage, except the people who have learned the secrets of successful Internet Marketing by doing it. Or those who came to the seminar and learned from the successes and experiences of others.
Some of what went on at the seminar was like the HG Wells movie about the time machine. Bill and Patrick seem to have an uncanny gift for travelling into the future and seeing what people are buying and how they are buying it. Mind you, we didn’t really go years into the future. All we did was to look two or three months ahead and pin-pointed the opportunities that lie there just waiting to be harvested by those who take the step now.
However, as with any new opportunity there are a few rules to follow if you want to be successful and, according to Bill Myers, the first one is to,
Pick the easy projects.
By easy projects he means anything that can return you $1,000 or more a day for a minimum of effort. Bill stressed that you must learn to say “No.” Say “No” to projects that are hard. Say “No” to projects where you have to sell thousands of products to make a decent return on the time you invest to get it all up and running. Say “No” to projects where you make a lot of money by sacrificing your lifestyle. As Bill and the other speakers kept repeating …
Life is too short
Life is too short
Life is too short
Most people who go into business seem to want to work hard. What Bill kept hammering into us all throughout this seminar was that you only want to get involved in the easiest projects you can find. Lots of these easy projects included selling information, and that’s because the ‘right’ kind of information product usually fulfils the five rules for selecting products to sell over the Internet. If you really want to make money, I mean serious money, the sort of money that most people just dream about, I suggest you take a good note of these.
Here are the five rules for selecting products to sell on the Internet (or anywhere else).
1. People must want your product so badly they’ll respond to any ad that offers it!
2. The product has such a high-perceived value that almost any price you sell it over the Internet will seem like a bargain to your customers.
3. The product appeals to people who have money, and want to spend it now. (The people using the Internet have money – lots of it.)
4. The product must be low cost to produce – giving you high profit margins.
5. When your customers get your products, they should be so happy with them that they’ll want to order more from you. (Most direct mail businesses make much more money from these additional sales than from the first one.)
The greatest opportunities for marketing on the Internet lie in selling information products. Things such as books, reports, videos, computer software and the latest in information storage – CD ROMs. But everything from Australian nuts and chocolates to holidays can be marketed on the Internet, if you know what you are doing. During the seminar, Bill came up with a few suggestions on how to find the sort of products that may be a big hit.
The good place to start is the New York Best seller list or the Australian non-fiction best sellers in books. These will tell you what book topics are hot and then you can create a CD-ROM for them. The 17th best seller in the USA right now is a book
called …
“Politically correct bedtime stories.”
An Australian version of the same could be a big hit! It seems that at the moment anything Australian has an instant appeal in the USA. The 17th best selling CD ROM in the U.S.A. at present is one called “From Alice to Ocean”. It’s simply a pictorial tour of Australia from Alice Springs to the eastern seaboard. All it takes to create this kind of CD is to take some photos, take them to your nearest Kodak shop and they will actually put them on the CD ROM for you. Or you can get hold of the latest CD ROM creation software (call my office for info on it) and create your own CD ROMs in less than two hours, once you get the hang of it.
One of Bill’s many other suggestions for creating products for the Internet was a computer disk of templates and forms for Microsoft Word or Microsoft Publisher. This could be sold on the Internet using full autopilot. This is the best part of selling on the Internet. If someone is interested in what you have, they can get their information automatically. They simply leave their name and address and the computer sends what they asked for without your having to lift a finger.
It seems that the best way to advertise anything on the Internet is to first offer something for free and you can automatically capture the full details of everyone who requests more information from you for further follow up. Here’s the list Patrick McAllister made of what’s selling well today on the Internet and why.
1. Flowers. Since 90% of the people on the Internet are male and they spend a lot of time on the computer, it follows that they are sending a lot of flowers to their wives and girlfriends to make up.
2. Computer Hardware and Software. I am sure you can figure out why these might sell well on the Internet. One guy has just one ad on the Internet and sells $3 million worth of computer workstations from his garage.
3. Real Estate. This is a very lucrative market. It’s easy to attract buyers for overseas property on the Internet. Your property can be seen in Hong Kong, Europe and USA in a matter of seconds.
4. Gourmet Foods. The people using the Internet spend a lot of time glued to the screen and like to treat themselves and their families.
5. CD ROMs. The average computer user that has a CD ROM drive spends a lot money on CD ROMs. The Internet is also a great way to find distributors for your CD ROMs.
6. Clothing. Anyone with money, spends money on clothes, and wives of all those guys on the net also like shopping on the net.
Actually, most items that sell through mail order will probably sell well on the Internet, if marketed properly and it won’t cost you an arm and a leg to test to see what will or won’t sell. The beauty of having a shop on the Internet is that you can change what you are selling and how you are offering it from one week (or day) to the next and how you are offering it from one week (or day) to the next.
Where else can you have a shop selling books one day
and houses the next? On the Internet you can!
By now I am sure you are starting to see the potential of this Internet and World Wide Web technology. No wonder the papers are full of it every day. Like a rolling snowball it’s getting bigger and bigger every day and while it may be around for a long time yet, the best time to get in is now, when the wave is building. This kind of technology offers marketing leverage that’s been unheard of in the past. It may be the best opportunity for the little guy to take on the giants and win.
Warren Bean, one of the special guests at the seminar, is one of these ‘little’ guys. Warren got involved in the technology and CD ROM market just a few months ago. He produced five CD ROM titles, placed a couple of ads and sold $80,000 worth of CDs in just under two months. Like all truly successful people, he shared exactly how he did it during the seminar. (The ads he used, how he packaged his products, handled the inquiries and more.) Warren is now enjoying the rewards of getting involved in this technology and loves every minute of it.
Like Warren Bean, following Bill Myer’s profit making formula, it has been hugely profitable for me, Patrick McAllister and many others. We now have the lifestyle and the money to do what we want, when we want. The only thing you have to do to get on the success Bandwagon is to …
DO IT.
As in any new opportunity, the only way to profit from it is to actually get out there and start doing something. Just for the record, what I’ve described here represents just a tip of the iceberg of what really went on at this seminar.
Judging by the comments of those who attended, this really was the most profitable event ever to be held in Australia.
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